Glossary

DPI (Dots Per Inch)

A measure of image resolution — the number of pixels or printed dots per inch. Higher DPI means more detail and larger file sizes.

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What Is DPI?

DPI (Dots Per Inch) measures the resolution of a digital image or print output — how many pixels or ink dots are packed into each inch. Higher DPI means more detail per inch, sharper output, and larger file sizes.

DPI for Screen vs Print

Use CaseRecommended DPIReason
Web / screen display72–96 DPIScreens typically display at 96 PPI; higher DPI is wasted
Email attachments96–150 DPIBalance between quality and file size
Standard printing150–200 DPISufficient for most documents
High-quality printing300 DPIThe professional print standard; laser printers use 600–1200 DPI
Large-format printing150–300 DPIBillboard images are often as low as 30–50 DPI

DPI and File Size

A 1 inch × 1 inch image at different DPIs:

DPIPixel CountFile Size (PNG)
7272 × 72 = 5,184 px~15 KB
150150 × 150 = 22,500 px~65 KB
300300 × 300 = 90,000 px~260 KB

Doubling DPI quadruples the pixel count and file size.

DPI in PDFs

A PDF has no inherent DPI — it is a vector document with physical page dimensions. DPI only matters when:

  1. Converting PDF to image — you must choose a DPI for the output image
  2. Scanning to PDF — the scanner captures at a chosen DPI and embeds the scan as a rasterised image inside the PDF

When compressing a PDF, reducing the embedded image DPI from 300 to 150 can cut file size by 50–75% with minimal visible impact on screen.